Sr. Art Director / Designer / Editor
Sid Lee was given the opportunity to take the iconic Absolut brand and create a new brand platform that would connect the millennial generation worldwide to a fresh new face.
Playing various roles I was able to help the Amsterdam office win the global account.
A new brand platform 'Transform Tomorrow' was born. Responsible for concept, art direction of video content, digital content, and design, my efforts helped bring the full campaign to life.
Celebrating their heritage as a brand and fuelling creative collaboration we featured 4 artists who were transformative in their way of thinking.
Film and digital
AGENCY: Sid Lee