Sr. Creative Director & Strategist | Women’s Studio Director
Giving space to Dance in its own authentic way proved right with landing one of the biggest dance icons to lead the charge. Nike partnered with Parris Goebel to claim the space and help rally Nike around dance globally.
Own the Floor is a celebration of dance being recognized as a sport. Giving back the floor to all who dance for fun, emotion, strength, expression, and everything in between. Playing a key role in cross-category partnerships and strategy to bring narrative and creative together.