Creative Director
Branding | Design | Edit | Strategy
As global lead agency Nomads had the opportunity to peel back the layers with Grolsch. The brand needed a creative strategy that would enable their creative mindset to help rebrand their packaging and identify their brand architecture. Stemming from an old outdated 'all green' category of competitors we took to the core audience for a co-collaboration house in making the new fresh Grolsch packaging.
Creating a network of urban creatives from all disciplines of design, entrepreneurs to science collectively we inspired and created the new branding. Packaging, lifestyle imagery and collective network for creative minds we successfully launched the GreenHouse. A Grolsch co-creation network and lab being rolled out in the key markets. Designed to co-create and inspire new brand initiatives for the Grolsch future.
After getting the packaging right I was able to work with two awesome photographers and bring it all to life.
Digital, print, experiential and film
AGENCY: The Formery
Lifestyle Imagery - Bob Jeusette
Product Imagery: Michael Van Emde Boas
Retouch: Paul Roberts