Creative Director | Designer | Editor
The task - In a climate of slowing car sales, launch the new Peugeot 108 in the Netherlands and inspire people to take a test drive.
To move people emotionally, we had to create a more personal connection between them and the car.
We created a social campaign that enabled people to project their Facebook personality onto the car to see which model suited them best. They explored their personalized 108 and shared it on social media, encouraging others to try it for themselves.
Popping up in high foot traffic areas in Holland, we gave our audience a live experience to share.
Digital, print, and experiential
AGENCY: Nomads