Global Creative Director | Film Director | Editor
How can sport change perception? Meet the girls who brought American football to Mexico.
A different type of football gains popularity in a country that triggered seismic pulses after a World Cup win.
Straying from convention, a group of girls are rewriting history without even knowing it. What simply began with a love for the sport has since resulted in a co-ed league committed to changing the game. Take a close look, this is the future of sport.
Connected by a friend on holiday, I created the opportunity for their story to be told and highlighted in shaping the brands creative direction. Leading a team to follow the community for a week in a small village outside of Mexico City we documented their stories. The story sparked the US football BU to create and customize gear for the whole club.
Cinematographer - Mat Taylor / Photo - Bénédicte Desrus