My biggest passion is giving back.
Role: Strategy + Creator + Creative Director + Editor
Strategy | Creator | Creative Director | Editor
I feel it is my sole responsibility to help others by finding ways to empower, enable, and create opportunities for our youth and above all our community. The Dr. Martin Luther King Jr. Elementary School is a few blocks from my home. It didn’t take long for me to see the power and connection of the youth and the community that surrounds it.
Just before the 2018 School year ended I helped facilitate an event where the creative community of adidas connected with MLK school. I led a team to create the event where we cleaned up playgrounds, gardens, updating their gym and cafeteria.
In the process, I understood that the school’s roots were much deeper in the community - being the first elementary school to be named after Dr. Martin Luther King Jr. in the nation. We quickly realized the mascot was no reflection of the school’s heritage so I decided to support with rebranding the school. Working closely with the children we set up creator workshops. I am still heavily involved with galvanizing the community in mentoring and creating for the school. - Mascot to come in 2020.
Photographer: Matt Taylor