Creative Director | Creative Strategist | Brand Consultant
In helping Merrell launch their first sustainability platform we started from scratch. Providing a deep dive into strategy and brand position amongst a very big landscape of competitors.
Our efforts landed us in a new space. Helping our audience rediscover and reconnect with nature that is right outside, bringing urban and green spaces to the forefront.
Within the platform, we also launched ReTread. Branding for a new multinational product takeback and resale program. Aiming to help consumers shop more sustainably by aiming to save at least 300,00 pairs of Merrell shoes from landfills over the next 3 years.
My role spanned across the work as CD but also wrote and directed the films.
Photography: Sepehr Zamani / DP: Erynn Patrick