Global Creative Director
Leading the charge for Women’s within the brand we were able to bring inclusive sizing to life. Creating a Brand Direction that reflected principles that speak directly to our consumer.
This sparked the seasons Training debut of making sure we reflect real women in action. Stepping away from a competitors landscape of women static in sport we wanted to show our women moving. Shot in London I stepped in to support the agency as lead Creative Director Creating content for a digital only campaign sparking the look and feel for the seasons to come.
Photo - Jenna St. Martin