Sr. Creative Director | Women’s Studio Director
Nike was ready to find a new audience and change the game of Yoga for all. Together with Day One, we launched a new IG handle for the brand to help bring Yoga to everyone. We built much more than social posts and daily affirmations, we built a community where movement is celebrated and welcomed anyone willing to be a part of that culture.
An accessible and honest view of Yoga is how the social handle is changing the perception of yoga in today’s world.
Art Direction and Design: Jenny Tondera, Claire Kang
Copy and Social Lead: Nina Kauffman
Super Agency: Day One