Sr. Creative Director | Women’s Studio Director
What does air feel like? Nike Air Max is one of the most beloved and iconic sneakers of all time. Our goal - bring to life the ethereal, and dynamic feeling that Air breathes. In keeping with sneakerheads across the globe, we needed to talk about benefits and engineering without leaning too technical. Taking the cues from our audience we created a beautiful blend of air and substance. We focused on capturing the Air collection through exaggerated angles, dynamic framing, and mirrored surfaces. Breathing a fresh aesthetic into this iconic technology. The result is art & science at its finest.
Animation: Connor Campbell Studio, Butt Studio / Art Direction: Riley Hoke / Footage and Edit: Ross Constable