Global Creative Director
Sport needs you is a call to action to all young girls and women around the world. Directing athletes like Mikaela Shiffrin, Denise Schindler Jessamyn Stanley, Mae Yoshikawa and activist like Nadya Okomota we were able to give sport a different meaning. Giving a personal take on the conventional views on what sport means these women opened up about how much more it means to them.
In partnership with senior leadership and the women’s training comms team, I led a London agency to amplify a small campaign into a much bigger impact. Mixing performance and Originals it is one of our first cross-category campaigns globally.
As Creative Director and Brand Director, I led the agency as well as worked hands-on with photographers and directors to deliver a series of films and imagery globally. Ultimately, shaping and setting the direction for local market activations.
Madame Gandhi chants at the start of "Top Knot Turn Up," the perfect companion track to this piece, "This is a song about getting the work done."
NAM activation / iFundWomen / Brand
Featured in: David Reviews // Shots // Campaign // Little Black Book // AdAge // Creativity // The Drum // Muse by Clio
Agency - IRIS / Agency CD: Gaby Mostert
Photo - Jenna St. Martin & Sepehr Zamani
Director - Sarah Chatfield