Creative Director
DEKRA knows what safe is. They stress test pretty much everything - from Tesla cars to robotic arms - to ensure every product works.
After acquiring new wireless and connectivity testing labs, they needed to update their brand comms to reflect a new focus on seamless interconnectivity of products, while being THE authority on what is safe.
However, the challenge in working with a company that literally tests everything, was to ensure all of its competing services and labs felt represented in the new comms collateral.
Our solution was a series of three intricately illustrated canvases, with countless ways to zoom and crop, so we could tell different product testing stories - with interconnectivity tying it all together.
Our client asked for three ads, but in the end they received a smart, flexible and beautifully illustrated platform for telling countless product stories - in a style that stood out from everyone else and retained their leadership position.
Digital / Print
AGENCY: The Formery
CLIENT: Dekra
ILLUSTRATIONS: Sam Chivers