Global Creative Director
To inspire and activate our partners we highlighted our creative direction through a series of artist creations. The brief was simple - Women supporting women - Have women illustrate their stories and passions with sport in their artistic expression. We asked them to share their process to enhance their stories.
From rough illustrations to installations, we were able to spark the brand in looking at sport in more unconventional ways than they were used to. Walking the walk of being the true creator sports brand.
These artists have been activated as creators for the brand.
Dwell posters / Digital / Retail