Sr. Creative Director | Women’s Studio Director
Setting out to change the perception of yoga we realized ‘Yoga’ was Yoga’s problem. We created a disruptive moment leading into International Yoga Day that communicates our new Yoga platform.
Creating something that would inspire our Gen-Z yoga change-makers to keep innovating and pushing their practice into new places. We did something Nike has never done before and released an album. Sound & Flow is all about blending music, guided yoga instruction, and spatial audio.
Sound & Flow is a two-sided album pairing guided yoga instruction with instrumental music. Side A is guided with vocal instructions, Side B is instrumental allowing you to create your own flow or just relax. The album is mixed in 3d spatial audio & best experienced with headphones 🎧. Available in 7 languages.
Released on Spotify and Apple Music, Sound & Flow became the official sound of International Yoga Day for Nike and powered the yoga flows of people around the world. By adapting the traditional music release experience, the album became a unique global offering to be enjoyed by anyone and everyone.
Music by @h3yd33j / Words by @kilokish / Visuals by @julianklincewicz / Flow by @fabiandomenech
In collaboration with Something Special Studios
Art Direction: Claire Kang / Writing Narrative: Beau Bernstein / Production: Lindsay Heimer, Lizz Wilson, Emily Stengrim / Experience Director: Ola Sobiecki