Sr. Creative Director | Women’s Studio Director
It’s time to humanize sports bras and the talk around them. Together with the product team, I helped create expressions on each of our franchises. Connecting technology to feelings and key attributes to human movement.
The FA 21 Sports Bra content was a step in that direction. Capturing how women actually stylize and wear sports bras, and letting them do the talking. We found amazing women who were making a difference in their community one movement at a time.
Art Direction: Claire Kang, Miyu Shirotsuka