Creative Director
For the first time adidas decided to launch inclusive sizing for Women’s training. A global campaign that ignited in a collab with the most inclusive brand in the US - Universal Standard.
The campaign was the initial start for incorporating a full size range for all BU’s. A hidden success was creating a rulebook on inclusive sizing vernacular and ultimately changing any old habits in using the words ‘Plus Size’ or ‘Extended Sizing’.
Creating the campaign around real athletes from all ages we aimed to highlight the beauty of movement through dance, the strength of community through double dutch, the belief in potential through basketball, and the power of a woman’s body in phases of transition. It’s for the athlete, the team, the mom, the anyone and everyone. It’s for all of US. As we are.
Copy Writer - Brittnee Gregory
Photo - Jenna St. Martin / Photo - Ronan McKenzie / Cinematographer - Beatriz Sastre
Universal Standard link here
Highlight articles - TeenVogue | GMA | Fashionista