Global Design Director
Creative for Global Burst campaign for the Brands See my Creativity concept. I led the team to set the creative direction for Women’s Global Brand Creative Direction. Our creative team was responsible for all 2D content of this Brand campaign.
Shifting conversations from gender to creativity in sport we gave women the visibility in what they do rather than who they are - women. All effects done in-camera and capture on set with the agency between takes and on sidelines. All content was used in the final spot, on social media and dotcom.
Agency - 72andSunny /// Photo - Jenna St. Martin
Art Director - Kim Winderman