Global Creative Director
SS18 - Women’s Training global campaign. This campaign was not just a campaign, but a turning point in providing an authentic POV providing women’s creative direction for the brand.
Shot with real athletes, influencers, and a track star we brought to life their training routines. An exclusive look book was created to showcase the look and feel of Women’s. Seeded out to athletes, influencers, and select flagships.
The content was used as a benchmark for all women’s work for the upcoming seasons.
Photo - Lotte Van Raalte /// Photo - Jenna St. Martin
Art Directors - Colleen McClain & Kim Winderman